Proper

Abstract

This study differentiates strategic requirements and analyzes stages of the strategic comparative advantages in relation to situation for the practical use of the furniture industry in South Korea. Its domestic home furnishing market has shown continuous growth with the national income increment and steady economic growth, and it is expected to increase from 12.5 trillion Korean won (USD 11.6 billion) to 18 trillion Korean won (USD 16.7 billion)[1]. The furniture industry in Korea is competitive due to the expansion of Korean furniture companies to global market and the global companies’ entrance to the domestic market. Qualitative method is used to conduct this study focusing on the punditariat’s strategic evaluation attribute in the furniture industry and identifying order winning factors for the customers. Findings present the influencing relationship of each factor based on the strategic evaluation attribute.